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Brand Identity/Packaging, April 2020
The #lockdowndesignbrief challenge set by Studio Thomas in April 2020 was to create packaging for an essential food item. There is almost nothing more essential to me than coffee.
The logo is disjointed and distanced – like all of us during the first lockdown – and the illustration represents the sometimes surreal feelings of being inside the same space for too long, and wishing to be outside.
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